Helping people get the most out of life begins with helping the very young build a strong foundation.

With this in mind, we started Healthy with KidSTART in partnership with the Early Childhood Development Agency (ECDA). With this programme, we want to promote the importance of early childhood care and development among low-income families.

In 2020, 800 KidSTART families received food and resources on early childhood nutrition to help them prepare nutritious meals for their children.

These families are also connected through Pulse Communities, a digital community platform, where they can obtain information on health and nutrition, as well as videos of simple recipes and tips on buying the right food for young children.