CEO Message
At Prudential Singapore, we are committed to protecting the health, financial security and future of our customers and the communities we serve. Every step we take is guided by a simple belief: when people feel protected, they can focus on what truly matters – building a secure future for themselves and their loved ones.
We continue to expand access to quality healthcare and financial protection through strong partnerships. In 2025, we expanded our PRUPanel Connect network to more than 2,000 specialists across 35 specialities, improving access to care for our customers. Our commitment to the communities remains strong, with our employees and financial representatives contributing more than 10,000 volunteering hours to support over 10,000 beneficiaries in financial literacy and achieving better health outcomes.
As a large asset owner, we have committed more than US$600 million in investments to support a just and inclusive transition to a low-carbon economy. Strong governance remains the foundation of our business as we continue to enhance data protection and drive responsible AI practices to meet the evolving expectations of our customers and regulators.
Our people are at the heart of it all. Their compassion, integrity and shared sense of purpose power our ability to navigate complexity and create meaningful impact.
Together with our customers, partners and communities, we can shape a healthier, more inclusive and resilient future.
Chan San San
CEO, Prudential Singapore
Sustainability strategy
Our purpose, 'For Every Life, For Every Future', reflects our commitment to protecting the health and financial security of our customers and serving the communities where we operate.
This is reflected in the pillars of our Sustainability Strategy:
2025 highlights:
- Expanded PRUPanel Connect to over 2,000 specialists, increasing accessibility to quality care.
- Launched Healthy Harvest community gardens to encourage sustainable and healthy living.
2025 highlights:
- Committed over US$600 million to date to support the low-carbon energy transition.
- Reduced our Weighted Average Carbon Intensity by 53% from 2019.
2025 highlights:
- Upskilled our workforce with 16,500 learning hours across AI, leadership and strategy.
- Reduced Scope 1 and 2 operational emissions by 9.3% compared to 2024.
These pillars are supported by a foundation of good governance and responsible business practices.
What’s important to our stakeholders?
Focusing our efforts where it matters
We actively engage internal and external stakeholders – employees, senior management, financial representatives, Board members, customers and regulators – to understand their concerns and expectations. Their feedback helps us identify the sustainability issues that matter most to the economy, environment and society.
Using responses from Singapore stakeholders, we identified the following as the most important topics:
- Investing responsibly
- Protecting customer data and privacy
- Inclusive insurance
- Attracting and developing talent
- Ethical business
These priorities align closely with our business objectives. We remain committed to dedicating resources and efforts to these areas, supporting sustainable growth and long-term resilience.
