Media Release

Prudential supports age-friendly workplaces with Ready for 100 insurance

First-in-market medical plans cover employees of corporate clients up to age 100


SINGAPORE, 3 September 2019 – Prudential Singapore (“Prudential”) has raised the medical insurance coverage for employees of its corporate clients to match rising longevity and aspirations to work for longer.

Beginning 1 September 2019, Prudential’s customised group insurance plans covering hospital and surgical, outpatient medical and dental expenses will provide protection for employees up to the age of 100. Typically, insurers offer plans that cover employees up to the age of between 70 and 75.

Mr Jeff Ang, Prudential Singapore’s Head of Enterprise Business Solutions, said the company’s Ready for 100 insurance solutions were designed to fulfil the needs of the greying workforce in Singapore.

Today, Singapore’s labour force participation rate in the older age groups is among the highest globally1. This is expected to increase further as the country’s statutory retirement age rises and with more people choosing to extend their careers.

In Prudential’s Ready for 100 survey2, residents who were interviewed said they would want their companies to provide greater financial benefits such as medical insurance to support them in their extended careers. Prudential has also increased the maximum age coverage for its group term life, accidental death and dismemberment and major medical plans from the current 64-69 to 70-74.

Prudential’s move to increase the maximum age of its group insurance plans is in line with the government’s vision of enabling productive longevity. The Singapore Prime Minister announced at this year’s National Day Rally that the government will raise the statutory retirement and re-employment ages, as well as the Central Provident Fund (CPF) contributions for older workers to enable people living in Singapore to work for longer.

Supporting the workforce’s health and well-being

As part of Prudential’s Ready for 100 proposition, the insurer is also offering a range of customised wellness solutions for its corporate clients, comprising small and medium-sized enterprises (SMEs) and large companies. This includes complimentary access for SME customers to the Health Promotion Board’s (HPB) SME Health+ initiative that has programmes in chronic disease management, healthy eating, active living and mental wellbeing.

Mr Ang said helping the employees of Prudential’s corporate clients stay healthy and fit is important to the insurer. In fact, the HealthySG taskforce committee recently recommended physical activity, health and fitness assessments, and health education for working adults as key strategies to building a healthier nation3.

“We want to partner our corporate clients to help their employees live well for longer. When their employees are healthy and fit, they will be more productive and engaged. This will in turn drive better business performance,” said Mr Ang.

Prudential’s corporate wellness programme includes activities that promote both physical and mental wellness, such as fitness and meditation classes, vaccinations, and health screenings. With this programme, the insurer hopes to help its clients make holistic wellness a core part of their corporate culture.

[1]https://data.oecd.org/emp/labour-force-participation-rate.htm.

[2]http://readyfor100.economist.com/residents-home/.

[3]The HealthySG taskforce was formed in November 2018 to chart a path for a healthier Singapore. More details at https://www.todayonline.com/singapore/11-suggestions-smart-watches-electronic-health-booklet-healthier-singapore..


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Notes to the editor:

For more on Prudential’s Ready for 100 programme and other corporate announcements, please visit:

Ready for 100


Healthy for 100


PRUworks digital ecosystem


About Prudential Assurance Company Singapore (Pte) Ltd (Prudential Singapore)

Prudential Assurance Company Singapore (Pte) Ltd is one of the top life insurance companies in Singapore, serving the financial and protection needs of the country’s citizens for 89 years. The company has an AA- Financial Strength Rating from leading credit rating agency Standard & Poor’s, with S$36.7 billion funds under management as at 31 December 2018. It delivers a suite of well-rounded product offerings in Protection, Savings and Investment through multiple distribution channels including a network of more than 5,000 financial consultants.

About Prudential Assurance Company Singapore (Pte) Ltd (Prudential Singapore)

Prudential Assurance Company Singapore (Pte) Ltd is one of the top life insurance companies in Singapore, serving the financial and protection needs of the country’s citizens for 89 years. The company has an AA- Financial Strength Rating from leading credit rating agency Standard & Poor’s, with S$36.7 billion funds under management as at 31 December 2018. It delivers a suite of well-rounded product offerings in Protection, Savings and Investment through multiple distribution channels including a network of more than 5,000 financial consultants.